While the Trickster has traditionally been associated with folklore and mythology, it’s fascinating to see the parallel’s that can be drawn to the role podcasts currently play in today’s society.
For anyone wanting a sneak peek into just how big the global podcasting industry is, then the Podcast Show 2023 was most definitely a good place to start.
In today's digital landscape, the competition for audience attention is fierce. Brands are constantly looking for new ways to connect with their target audience and stay top of mind. One increasingly popular way to create brand engagement and thought leadership is through branded podcasts.
If you're interested in starting a podcast, you're not alone. Podcasting has exploded in recent years, and there's never been a better time to get started.
As podcasting continues to grow, the industry is experiencing tremendous growth in terms of listenership, revenue, and variety. Today there are over 5 million podcasts to choose from, and standing out in this competition is not an easy task anymore! That’s why the question that pops up in the mind of every podcaster is: What exactly can we expect from the podcast industry in 2023?
There’s no doubt that podcasts have become an increasingly popular form of media in recent years, with millions of people tuning in to their favorite shows every day. But are podcasts truly the next big thing, or are they just a passing fad?
Podcasts are among the fastest-growing forms of popular media, and branded podcasts are no exception. Brand mentions in branded podcasts deliver, on average, 16% higher engagement and 12% higher memory encoding than the adjacent content.
Dubai's podcasting scene is rapidly expanding with a growing number of independent and corporate podcasters entering the market.
One of the most talked-about topics in the podcasting industry right now is the rise of exclusive content and the impact it may have on the industry as a whole.
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Meet ‘Jobe’, a new Ai-powered microphone app, that is set to revolutionize the podcast industry by producing podcasts from start to finish.